exclusive benefits
A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.
screens into
intelligent solutions
that enrich everyday life.
with Samsung Vision AI
AI Upscaling
Enjoy your content in stunning ultra-high resolution, even if it wasn't filmed that way. AI can boost your favourite shows and movies to provide a clear, sharp definition.2
Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
AI Mode
Sit back and let your settings adjust themselves. Our AI can recognise your content and surrounding environment, then tweak your picture and sound for the best experience.
Samsung Knox Security
Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.5
Adaptive Sound Pro
Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimises audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.
Bixby
Get better help from a smarter voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.3
Pet Care
Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content at any time.4
Generative Wallpaper
Change the ambiance of your home with beautiful TV backgrounds. Just select keywords for the concepts you want, and AI will generate unique images to display on the big screen.1
Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.
provides
the
following benefits
Offer ends 1 June 2025.
^ Free gift can only be redeemed after Vision AI TV/soundbar is delivered. Delivery to be completed by 23 Aug 2025, redemption to be completed by 31 Aug 2025.
~ Amount is dependent on 2025 TV model selected. While stocks last. T&Cs apply.
Purchase of different products entitles you to different gifts. While stocks last. T&Cs apply.
AI created contents may not always be complete or correct, so please double check.
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
Features may vary by model. Check the specifications of each model for details.
Viewing experience may vary according to types of content and format.
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Generative Wallpaper: The number of generation attempts allowed per day may be limited. Feature is supported in countries other than China.
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AI Upscaling: AI Upscaling may not apply to PC connection and Game Mode.
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Bixby: Voice commands and Multi-Turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognised.
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Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
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Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
