Highlights

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

4K AI Upscaling Pro

Boost shows and movies to 4K resolution

Glare Free

Watch clearly without distracting reflections

Neo Quantum HDR+

Elevate 4K viewing with superb brightness and vivid colours

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Features

Upscale your experience with Samsung Vision AI

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*Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Key features at a glance

A companion to help enrich your life

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A smart voice assistant

Bixby

Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's capable of grasping the wider context. Enjoy smooth conversations, easy searches, intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).
* Not all accents, dialects and expressions recognized.
* Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimise picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds — like dialogue and background music — and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to help calm them down

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off.
* TV must be connected to a power source to use this feature.
* TV and mobile device must be connected to SmartThings to send and receive notifications.

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* Viewing experience may vary according to types of content and format.
* Upscaling may not apply to PC connection and Game Mode.

Playing video Playing video

* Viewing experience may vary according to types of content and format.
* Upscaling may not apply to PC connection and Game Mode.

Picture Quality

Elevate 4K viewing with superb brightness and vivid colours

Neo Quantum HDR+

Elevate your viewing pleasure with superb brightness and dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, delivering a more vivid colour experience in a higher dynamic range like none other.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
* For QN90F 50 / 43" : Neo Quantum HDR.

More about
Picture Quality

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A surfer on the screen is displayed in detail through the Quantum Mini LEDs in the back that are accurately controlling light.

A surfer on the screen is displayed in detail through the Quantum Mini LEDs in the back that are accurately controlling light.

Catch every detail with accurate, ultra-fine light control

Quantum Matrix Technology Plus

Precise control over Quantum Mini LEDs allows you to enjoy great detail in both the darkest and brightest scenes.

Intelligently enhanced colour expression

Colour Booster Pro

AI recognises each scene and enhances colour expression accordingly, so your viewing experience becomes vivid and dynamic.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy bright highlights, clear details and vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated'* certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

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Gaming Experience

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Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz*.

* 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.
* Some game titles may not support this feature.
* Game Bar's Zoom-in mode is not supported for certain refresh rates.
* Game Bar UI is subject to change without prior notice.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights* for matching effect — resulting in an incredibly immersive viewing experience.

* Smart light sold separately.
* Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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Sound

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In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

Immersive surround sound with top channel speakers

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio* to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.
* Soundbar sold separately.
* The location and number of speakers may vary depending on the model.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves.

Dynamic realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, this TV plays powerful audio across its screen. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

* For QN90F 50 / 43" : Object Tracking Sound Lite.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.

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One UI Tizen

7 years of OS upgrades for free

* Content and services may vary by region and are subject to change without notice.
* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
* Some content and services require registration and subscription.
* Requires Samsung account.
* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
* Please note that the upgrade does not cover hardware-related performance, features or durability.

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

Subscription is required to enjoy the entire collection of art available from the Art Store

More about
One UI Tizen

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Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Access 120+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of Samsung TV Plus. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus*. It comes installed for free on your TV — no payment, subscription or setup required.

*Available for free for all Samsung Smart TV models released in 2017 and later
*Internet connection required

Your privacy. Secured.

Samsung Knox Security

Sensitive data stored on your Samsung Smart TV is protected with Knox Security*. Your TV automatically blocks malicious apps or access to phishing sites. Plus, Samsung's helps keep your TV safe with regular updates for at least 3 years from TV launch.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
* Latest software update is required.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.

Access useful info even when your TV is off

Daily Board

Have useful widgets* appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customise it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

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SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

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* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
* Connected devices are sold separately.
* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.
* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices🡥.
* UI is subject to change without prior notice.

More about
SmartThings

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Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures*, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.
* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

Save energy with intelligent analysis

AI Energy Mode

Easily reduce your power consumption by turning on AI Energy Mode*. Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save even more energy.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.
* Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
* AI Energy Mode does not work with Game Mode.
* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio*. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.
* Mobile mic is optimised only for Galaxy S23 or later models and iPhone 15 & above.
* You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

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Design

An elegant profile in a modern, sleek silhouette

NeoSlim Design

Graceful and sleek, this ultra-slim design looks beautiful from all angles — like a piece of art.

Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by natural sunlight and indoor lights — you no longer need disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.